Marketing · Growth · Content

Marketing Manager

Template for marketing managers who need to show impact on metrics (CAC, ROAS, CTR) without losing the creative and brand angle.

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Laura Vidal

MARKETING MANAGER · GROWTH AND CONTENT

[email protected]+1 555 555 5555Madrid, Spainlinkedin.com/in/lauravidal

Skills

Channels: SEO, SEM, paid social (Meta, LinkedIn, TikTok Ads), email marketing, content marketing, influencer

Analytics: GA4, Looker Studio, Mixpanel, Amplitude, Search Console, multi-touch attribution models

Tools: HubSpot, Mailchimp, Marketo, Notion, Figma, Canva, Asana, Airtable

Strategy: positioning, branding, copywriting, growth loops, A/B testing, CRM segmentation

Experience

Brillo Studio

Marketing Manager · Madrid · Feb 2023 – Present

· Led the B2C acquisition strategy that grew MAU from 18,000 to 62,000 in 14 months at a paid-social CAC under €…

· Designed the multi-channel editorial plan (blog + newsletter + LinkedIn) that drove 38% of all qualified leads…

Helios Retail

Senior Performance Marketer · Remote · May 2020 – Jan 2023

· Cut paid-channel cost per lead by 41% (from €23 to €13.5) through funnel, creative and audience optimization i…

· Built the company's first multi-touch attribution model in GA4 + Looker, which reallocated budget across chann…

Featured campaigns

"Brillo Pro" launch · 2024

Helios rebranding · 2022

Education

Universidad Complutense de Madrid

B.A. in Advertising and Public Relations · 2014 – 2018

IE Business School

Executive Program in Digital Marketing · 2022

Resume for marketing managers focused on growth, content and performance. Skills block by family (channels, analytics, tools, strategy), experience with quantified bullets (CAC, ROAS, conversion) and featured campaigns as portfolio.

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