Laura Vidal
MARKETING MANAGER · GROWTH AND CONTENT
[email protected]+1 555 555 5555Madrid, Spainlinkedin.com/in/lauravidal
Skills
Channels: SEO, SEM, paid social (Meta, LinkedIn, TikTok Ads), email marketing, content marketing, influencer
Analytics: GA4, Looker Studio, Mixpanel, Amplitude, Search Console, multi-touch attribution models
Tools: HubSpot, Mailchimp, Marketo, Notion, Figma, Canva, Asana, Airtable
Strategy: positioning, branding, copywriting, growth loops, A/B testing, CRM segmentation
Experience
Brillo Studio
Marketing Manager · Madrid · Feb 2023 – Present
· Led the B2C acquisition strategy that grew MAU from 18,000 to 62,000 in 14 months at a paid-social CAC under €…
· Designed the multi-channel editorial plan (blog + newsletter + LinkedIn) that drove 38% of all qualified leads…
Helios Retail
Senior Performance Marketer · Remote · May 2020 – Jan 2023
· Cut paid-channel cost per lead by 41% (from €23 to €13.5) through funnel, creative and audience optimization i…
· Built the company's first multi-touch attribution model in GA4 + Looker, which reallocated budget across chann…